Consulting: Expertise (B2C & B2B)

Retainer or Adhoc

I can help you with as much or as little as you need, spanning strategy and conceptual to roll-your-sleeves-up implementation.

I can work as an outsourced, sole marketing expert, or integrate as part of your existing marketing infrastructure.

Some clients prefer a retainer agreement and other prefer an ad hoc, interim (often between hires) or project based relationship. I also partner with other expert consultants to provide a team-based solution to business needs.

Strategy & Brand

Working to your business objectives, I can help with identifying and implementing your integrated MarComms campaign and aligning your marketing impact with strategic imperatives. From research, planning and attribution, through to ECRM and on-the-ground delivery.

I have created new brands, worked for globally established brands and managed entire rebrands, including repositioning. As a strong believer in "a brand is more than just a logo", I can help you with every essence of your brand identity from Tone of Voice to your Brand Values, from what to call yourself, to your logo, fonts and colour palette.

Team Structure & Processes

I have been brought in to establish brand new marketing functions, as well as disrupt existing practises to reach maximum results.

Having identified talent throughout my career, and managed teams of differing sizes, as well as stakeholder management, I am comfortable in helping you establish your in-house marketing function as well as introducing and optimising proven and nimble processes, plus best practises to set your business up for success.

Creative & Content

Adept in optimising briefs and resonating with audiences - serving the right message, to the right person, on the right platform, at the right time. I can help with the management of external creative agencies and both in-house or external designers, interpret digital analytic and in some cases, copy write, deliver basic design and schedule organic and paid for social media.

Commercial & Community

Having worked with Commercial Teams my entire career, I can ensure Marketing delivers Sponsorship and Partnership needs; from writing pitches to client servicing on marketing deliverables, I can help.

Beyond commercial drivers, community initiatives have always been at the heart of my work and I pride myself on being experienced when it comes to ensuring values are aligned and marketing campaigns deliver maximum impact in the community.

Communications

Both internal and external comms experience, from communicating your marketing priorities to celebrating your business impact and success. As an important part of the Marketing Mix, Communications is a key player when it comes to stakeholder management, brand awareness, audience engagement, and supporting commercial and community success.